By Mark A. Abrahams

One of the biggest challenges of any network marketing business is building a downline. The reason for this is that you really need to be very good at marketing to get your first level in your downline and then you need to teach them how to duplicate. They in turn need to teach the people who they recruit also how to duplicate. It is pointless if you only recruit and nobody else does any work. I think this is the biggest challenge in any network marketing business and the reason most of the people that you recruit are likely to dropout.

You need to create a duplicatable system that everyone can follow. It is much better to keep things simple so that everyone can follow it. For example this could consist of a web site used to generate leads, a follow up system that will close the leads and scripts that you can use to qualify the people who join your business so that you only recruit serious people. Then you will have a training system in place that teaches your downline how to be profitable within a few weeks. In turn if your downline follows the same step by step process duplication will start happening.

Some key aspects of this process which you need to master are: you need to teach or show your downline what to do, you need assist the first couple of times they recruit someone or sell products to help them gain confidence and you need to recognize your successful mlm team members which demonstrates to the unsuccessful mlm team members that the system actually works.

Once you understand this process of recruiting and duplicating you are more likely to succeed at your network marketing business and building a downline.

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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